Corporations are uniquely positioned to drive social change by using their brand credibility, marketing expertise, reach, authority and access to key influencers. But why should companies invest in driving social change, and what are the practical steps to starting this process?
It's not business-as-usual for 50 top brands that made Fortune magazine's 2017 Change the World List. These companies are finding business value addressing some of the world's biggest social problems.
One of the things I like best about building workshops is the discipline required to sort what I believe to be true into words and boxes that make sense to other kinds of thinkers.
This week, I helped deliver a workshop on corporate social risk for engineers and geoscientists who create large infrastructure and resource projects.
Broadly defined, Collective Impact is an approach to social challenges that are too complex for one organization to address on its own.
Through the Collective Impact process, multiple organizations work together to achieve big goals like feeding the hungry, increasing literacy and finding homes for the homeless.
User Experience – or ‘UX’ as the technology world calls it – refers to how a person feels when interfacing with a system or product. Typically, this term has been reserved for techies who need to design products and systems people use and value. In the tech world, UX Designers are the specialists responsible for delivering UX.
Today, UX is making an impact on all aspects of corporate society. With the average North American exposed to about 3,000 ads every day, companies are looking for new ways to up their competition – and enhancing UX is the hot new trend.
There’s nowhere UX is more important than in the world of community engagement.
There's so many great non profits in BC and so much creative talent!
The team at Cineworks got it right when they put those two things together and created Play it Forward - matching good causes and filmmakers to create powerful campaigns that help spread the word.
Last winter Senator James Inhofe (R-Oklahoma), chairman of the Senate's Environment and Public Works Committee, brought a snowball to the Senate floor.
More than 150 leaders from business and government gathered to identify priority actions that will drive prosperity in the region that extends from Princeton to Summerland.
My very good friend Michelle Pockey has found her voice. I don’t mean she was silent before, not by any measure, but in the last eight months her insights are laser sharp, her vision is acute, her commentary is finely tuned and, most important of all, her audience is ready to listen.
If you've been involved in a major infrastructure project in the last ten years, chances are you've been asked to consider its social impact. For engineers and technical specialists, this can be a daunting task since many of the rules and the tools you've been trained to rely on simply don't apply.