Last winter Senator James Inhofe (R-Oklahoma), chairman of the Senate's Environment and Public Works Committee, brought a snowball to the Senate floor.
If you've been involved in a major infrastructure project in the last ten years, chances are you've been asked to consider its social impact. For engineers and technical specialists, this can be a daunting task since many of the rules and the tools you've been trained to rely on simply don't apply.
Corporations are uniquely positioned to drive social change by using their brand credibility, marketing expertise, reach, authority and access to key influencers. But why should companies invest in driving social change, and what are the practical steps to starting this process?